As video games continue to become more entwined in mainstream culture around the world, all kinds of non-gaming brands are trying to jump on the bandwagon in the cringeiest ways possible.

Case in point: these really ugly collaborations between video game brands and food/clothing/whatever brands. Most of these have at least some tenuous natural connection, but some of them (like Gucci, for example) are completely forced.

Maybe we're being too harsh and some of these are actually good. You decide which gaming brand collab is the dumbest of the bunch and then just keep that info to yourself.